Zeus & Épicure

2025

The Zeus & Épicure Team from Haute-Savoie blends performance and pleasure, competing locally while enjoying camaraderie and their region’s beauty. They ride hard, celebrate harder, embodying a love for both cycling and life.
Logotype
Visual identity
Challenge
The logo for  Zeus & Épicure should reflect their unique identity as a cycling group from Haute-Savoie that balances performance and enjoyment. It should convey dynamism, camaraderie, and a connection to the natural beauty of their region, embodying both their competitive spirit and their love for life’s simple pleasures.
Solution
We’ll design a logo that combines dynamic, bold elements (e.g., Zeus-inspired lightning) with softer, inviting motifs (e.g., food or nature) to reflect the team’s balance of performance and conviviality.
[ Art Direction ]
Axel Dunand
"This project is like crafting the perfect ride—where the thrill of the race meets the joy of the journey. By merging bold elements like lightning with the warmth of nature, the logo will capture the team’s spirit: a powerful ride through life, rooted in the heart of Haute-Savoie."

Axel Dunand [Designer]