The challenge of creating the identity for a young radio station was to capture its dynamic energy and modern spirit while remaining authentic and accessible. The goal was to design something that resonates with a young audience, reflecting the world of music, culture, and innovation, making the radio stand out and become a true reference in its field.

The approach to creating a dynamic identity focused on bold visuals and vibrant colors to capture attention. Strong typography and energetic design elements reflect the station’s confidence and ambition to stand out and make a lasting impression.