L.A.S.I
2024
Astrein is a groundbreaking initiative led by the visionary Albert Einstein, reimagined for the modern era. This project aims to revolutionize space exploration by combining cutting-edge technology with Einstein's unparalleled genius, setting a new standard in the industry.
Art direction
Merchandising
Visual identity
webdesign
Challenge
The primary challenge of this project is to seamlessly integrate advanced technological solutions with Einstein's visionary concepts, ensuring that the innovative approach remains accessible and user-friendly for a diverse audience.
Solution
We developed an intuitive interface that demystifies intricate concepts, employing interactive features and vivid graphics to boost user interaction and comprehension.
[ Art Direction ]
Axel Dunand
[ Photography ]
Jade Arrighi
"This project is like crafting the perfect ride—where the thrill of the race meets the joy of the journey. By merging bold elements like lightning with the warmth of nature, the logo will capture the team’s spirit: a powerful ride through life, rooted in the heart of Haute-Savoie."
Axel Dunand [Designer]
"This project is like crafting the perfect ride—where the thrill of the race meets the joy of the journey. By merging bold elements like lightning with the warmth of nature, the logo will capture the team’s spirit: a powerful ride through life, rooted in the heart of Haute-Savoie."
Axel Dunand [Designer]