The Social and Economic Committee (CSE) of Intermarché Gaillard represents employees, ensuring dialogue and fairness in social, economic, and workplace matters. It promotes well-being, safety, and team cohesion while supporting both employee satisfaction and the company’s success.
Challenge
Creating a CSE identity for a supermarket means balancing professionalism and approachability, reflecting advocacy and unity, and aligning with the brand while staying distinct and versatile.
Solution
Our visual proposal symbolizes inclusivity with interconnected shapes and a diverse color palette, promoting collaboration and giving everyone a voice. Approachable typography ensures clarity and accessibility.