Creating a modular identity for rap/hip-hop event organizers was to design a flexible system that could evolve while maintaining consistency with the energy and spirit of each event. The identity needed to capture the essence of the genre with a bold, urban approach, while allowing easy adaptations for each party, ensuring immediate recognition.

The identity is rooted in hip-hop culture, with a graffiti-inspired typography. The aim is to correlate the ephemeral side of the street with the strict side of the organization.